Kristen Ballard will support TrustedParts.com
Atlanta – ECIA is pleased to announce that Kristen Ballard joins the organization as Director of Marketing Communications for TrustedParts.com. Kristen has more than 14 years of experience driving growth through integrated marketing, content strategy, and cross-functional collaboration. Known for her relationship-driven approach and attention to detail, Kristen brings a people-first mindset and a strong ability to translate strategic priorities into impactful marketing programs.
Prior to joining ECIA, Kristen served as Marketing/PR Director at Heart of Texas Goodwill Industries, where she led a high-performing marketing team and oversaw strategic marketing initiatives. She previously held roles at TTI, Inc., where she partnered with suppliers, product teams, and sales leadership to execute multi-channel campaigns supporting the electronics distribution channel.
“We are delighted to bring Kristen onto the team to promote the authorized component channel by getting the word out about TrustedParts.com,” said ECIA Senior Vice President Victor Meijers. “I’m looking forward to introducing her to the industry at EDS and tapping into her extensive background and integrated approach to marketing.”
“I’m excited to return to the electronics industry and join ECIA at such an important time,” Kristen added. “ECIA plays a vital role in supporting the authorized channel, and I look forward to collaborating with members and partners to expand the reach and impact of TrustedParts.com.”
About ECIA
The Electronic Components Industry Association (ECIA) is made up of the leading electronic component manufacturers, their independent manufacturer representatives and authorized distributors. ECIA members share a common goal of promoting and improving the business environment for the authorized sale of electronic components. Comprised of a broad array of leaders and professionals representing all phases of the electronics components supply chain, ECIA is where business optimization, product authentication and industry advocacy come together. ECIA members develop industry guidelines and technical standards, as well as generate critical business intelligence. For more information, visit www.ecianow.org or call 678-393-9990.
